THE STORY
of Jabborro Public Relations
Jabborro Public Relations came to my mind in 2005, as I began to figure out my life in the University of Uyo Physics lab, in between classes. This was in a quiet city known in Nigeria’s oil-rich South-South region as Uyo.
Unlike my Physics course-mates, I wasn’t satisfied with the PRIDE of being a Physics researcher. I needed more! My extra-curriculars were more in areas such as music performance, sound engineering, creative writing, and some ‘spiritual’ determination to building long-term friendships. To top all that, I had dormant talent in fine arts, leadership, and journalism.
And then in 2005, a friend of mine walked into our laboratory after a Physics lecture, from the Communications Arts Department. As I took her notes and flipped through, curious to know what they studied at her department, I saw the topic “Public Relations”, and that sparked a desire to study communications some more.
At this time, we had just one year left to graduation, meaning I had few months to make sense of life. As I kept studying what I had just met, I thought it was best to found my own organization.
The company would best aggregate the areas of my talents and help me solve problems I saw in the world ahead.
But what would I call it?
A course-mate of mine bore the names, “Irene Jaboro”. The last name had fascinated me. So, out of curiosity, I’d asked her what it meant. She explained that it was from a word from her ethnicity somewhere in Delta State of Nigeria; ‘ejaboro’ meaning a hamlet of diverse families.
I said to her, “Irene, you know you’re going to get married and you’d lose this beautiful last name. I’m leaving with it.” We laughed it away.
Well, I meant it. I edited the name and took off with JABBORRO, a Public Relations brand that pulls together diverse solutions to meet marketing goals.
But there’s yet a little more twist. 19 years later, my wife Mfon brought to my notice the semblance between ‘Jabborro’ and ‘Jabber’, even in meaning.
Wow! We were indeed born to assemble communications for others’ gain.
“...we have been working with Jabborro PR for 5 years now, never been disappointed. They deliver on their promise and go the extra mile while maintaining the highest level of professionalism.”
Primehill Limited Real Estate Company